MS E Optimum Width FAQs

Q) Use of OW?

• Optimum Depth is being used in Planogram Creation and in the OTB module

Q) Use of OW? A) Optimum Depth is being used in Planogram Creation and in the OTB module?

• Based on the relevant width and the decile sum, the tool arrives at the severity of the Attribute Group (Severe/Moderate/Negligible/Non-Existent)

• The user can assign the severity factor for each, based on which the factor gets multiplied by the Attribute Group's relevant width.

• Severe defines the factor to be assigned to an Attribute group creating a heavy longtail and non-existent defines the factor to be assigned to an Attribute group causing no longtail.