Myntra

Owned by Alaf Azam Khan
Last updated: Apr 06, 2023 by Prabal Pandit
2 min read

Models Offered By Myntra

Myntra PPMP

  • Sellers owns the inventory.Inventory is exposed to the Marketplace from Seller's warehouse.

  • Individual B2C orders are received directly from end consumer on Marketplace.

  • Sellers processes the order directly from their warehouse.

  • B2C Invoice will be generated by Myntra in Seller's name.

  • Shipping label will be generated by Marketplace.

  • Courier partner is provided by Marketplace.

  • Returns come to seller warehouse.

 

Other Models

Myntra JIT

Myntra JIT, also referred to by sellers as the PO model, involves Myntra issuing a bulk purchase order to sellers for multiple items. For example, say 50 customers place an order for 50 items (belonging to a seller) on Myntra. Now Myntra will issue a bulk purchase order for these items to the seller. Once items have been received at the Myntra hub, they will be sorted and repacked as per the client’s address, and sent out. Myntra FBM is similar however, instead of a PO, Myntra raises a Stock Transfer Order to the seller.

  • The benefit of this model is that the customer/order level fulfillment is done by Myntra. 

  • However, it is not very flexible and the seller has less control over growing his business.

  • POs are issued with a fixed cut-off time

  • It provides lesser visibility to sellers’ brands and pricing control is limited.

M-Direct 

M-Direct was launched to give sellers more control over their ecommerce business on Myntra. The order fulfilment is done item-wise. For example, if a customer places an order for a dress, the seller would be intimated directly via Myntra’s order management system. 

The seller then picks & packs the item like a regular marketplace order, including printing shipping labels & invoices. The order would be picked up by Myntra owned logistics or third party logistics (3PL) employed by Myntra, and taken to Myntra’s hub. From here it would be sorted region-wise and delivered to customers. Returns would flow through Myntra’s hub and then back to the seller. When a seller shifts to this model, here are some key changes he will face: 

  • Using a new Myntra order management system to upload catalogues & approve listings

  • Buying packing material and packing products at order level for each customer

  • Invest in infrastructure such as sorting tables, laser printers, thermal printers, scanners, laptops and proper warehouse racks and bins. But considering that most online sellers sell on multiple marketplaces, it can be safely assumed they have this infrastructure in place. 

  • Myntra has significant control over the way your warehouse functions and how you manage your inventory. You have to use their order management system only.

M-Direct on Myntra offers the following benefits to sellers, compared to Myntra JIT. 

  • It promises better pricing control. 

  • There are lesser gaps between payment days and quicker payment to gold-tiered customers. 

  • The name of the seller’s brand/organization is mentioned on the listing.Â