Online Analytics

Online shopping is more relevant than ever today, it is thriving, and it is a market that continues to grow year over year. Unfortunately, with the increase in sales comes the problem of taking in-season decision of what to put a style on an offer, discontinue it, market aggressively, re-order it. These decisions are crucial since it directly impacts the revenue uplifts and margins for each sales partner.

This online analytics report is built for e-commerce brands to accelerate their business and help brands take intelligent actionable for each style for every sales partner by recommending data-backed actions at a very granular level.

It analyzes the sales KPIs (quantity sold) and the online metrics (page views) data for a particular period and recommends actions like Re-ordering, Marketing, Liquidating & Killing against each style code for every sales partner.

It also ranks all the styles basis revenue per page View (RPV) and Conversion % . This ranking can be used for deciding which styles should be marketed.

Watch this video to know more about Online Analytics module.