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Priority of the attributes alter from category to category based on various factors. A detailed list of these factors has been provided below.
Attributes | Justification |
Occasion | Occasion (ex: Formal, Casual, Beachwear etc) will be considered under the subcategory. This will be the primary factor that determines the subsequent filters |
Sleeve | Sleeve type gets filteredbased on Occassion, so should be given immediate next priority |
Color | Color is the most preferred visual attribute and will often be a crucial factor for all businesses |
Fabric | Tactile and Comfort educing attribute |
Visual attribute preferred immediately after color | |
Fit/Silhouette | Defines the fall/drape of the apparel. Gets priority as it acts as an extension to visual aspects like the shape of the garment. Customers loyal to fit sometimes always prefer their favourite fit over any other top attribute |
Collar | The collar is also an attribute filtered based on occasion, the decision of the type of collars funnelled down on the basis of occasion |
Pattern | Businesses know that consumers don't pick pattern unless they are shopping pattern specific products. Patterns don't alter the primary filters applied first. Pattern just serves as an additional attribute above the already preferred filters. |
Embellishment | Least important visual attribute, hence it is usually lower down the hierarchy. |
Length | |
Neck | |
Size | |
Type | |
Shape | |
Material | |
Tint | |
Rise | |
Neck type | |
Hem length | |
Fastener |