Marketplace | Model Type | Geo | Applicable | Integration | Increff Integrations Status | Integration Type | Integration Mechanism (Marketplace provide, Assure Magic, Custom) | OMS | Spl Remarks | Model Details | Guardrails for Special Status | Benefits for Seller | Seller Rating Rivision Frequency | Suspension Criteria | Inventory | Order | Acknowledgment | Hold | Unhold Order | Customer | Seller | Create | Fetch | Fetch | Create | Fetch Manifest Document | Handover | Return | Return | Search | Update Order Properties | Partial Customer Cancellation | Partial Seller Cancellation | Expiry Feature | Client Names |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AJIO | VMS ( Vendor Management System) | South Asia | India | Yes | Live | API | Marketplace provided | IBM Sterling | VMS Dropship is upgraded version of Dropship B2B2C | Ajio sends B2C invoice in the name of Ajio | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | NO | NO | Yes | Yes | Yes | No | No | Yes | Yes | No | |||||
AJIO | AJIO_Trends | South Asia | India | Yes | Live | API | Custom | IBM Sterling | Market place for their own website/ Reliance Trends | Yes | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | Yes | Yes | No | ||||||
AJIO | B2B (works like Udan) - For orders from retailers and not end consumer | South Asia | India | No | NO | NA | NA | NA | Ajio takes B2B orders from Stores and send to seller | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | ||
AJIO | Dropship (B2B2C) ( Old) | South Asia | India | Yes | Live | API | Marketplace provided | IBM Sterling | Only Arvind and Iconic are live on this until they migrate to VMS model | Ajio sends B2C invoice in the name of Ajio | NA | NA | NA | NA | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | Yes | Yes | No | Arvind core, Iconic |
AJIO | JIT (Just In Time) - B2C | South Asia | India | Yes | NO | NA | NA | NA | In Roadmap, however no release date / Low priority | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | ||
AJIO | JIT (Just In Time) one PO for each end-customer's order. | South Asia | India | No | NO | NA | NA | NA | Works just like Myntra JIT except each B2C order gets separate PO | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | ||
Amazon | EDI (SellerFlex) | South Asia | India | NA | NA | NA | NA | NA | This model is now stopped | This model discontinued by Amazon - replaced by SmartConnect
| NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | NA |
Amazon | SmartConnect (Easyship) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS |
| -Standard Marketplace model. | FBA, Prime Tag | Weekly | Below information may change in near future (pending Amazon's decision). Amazon calls each week of SLA breaches as 1 Strike | Yes | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | No | No | Yes | Yes | No | Puma, 20 dresses | |
Amazon | MWS (Easyship) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | All the clients will move to SC Easyship and this model will discontinue | -Standard Marketplace model. | FBA, Prime Tag | Weekly | Below information may change in near future (pending Amazon's decision). Amazon calls each week of SLA breaches as 1 Strike | Yes | Yes | No | No | No | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | Yes | Yes | No | ||
Amazon | SmartConnect (SellerFlex) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS |
. | -Sellers owns the inventory and process the order directly from their warehouse. | FBA, Prime Tag | Yes | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | No | No | No | Yes | Yes | No | ||||
Cloudtail V1 | B2B2C (Dropship / Direct Fulfillment) | South Asia | India | Yes | Deprecated | API | Standard | Marketplace OMS | Increff is integrated with Cloudtail V1 model and will soon move to Cloudtail V2 model | B2C invoice by CT. | Yes | Yes | Yes | No | No | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | No | No | No | Bata, | ||||
Cocoblu | B2B2C (Dropship / Direct Fulfillment) | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Cloudtail new model is cocoblu | Yes | Yes | Yes | No | No | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | No | No | No | ||||||
FirstCry - B2C | B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | One Item per order. No combo-orders | Yes | Yes | No | No | No | Yes | No | Yes | Yes | Yes | No | No | No | Yes | No | No | No | Yes | No | No | ||||||
FirstCry - B2B | B2B | South Asia | India | Yes | No | NA | NA | NA | Not in roadmap/Parked/No client | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | ||||||
Flipkart | B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS - Order routing splitting is done by MP | Seller Fulfillment (Smart 3.0): Based on the performance of the Seller and respective listings, Flipkart awards F-Assured status to these automatically to the listings, while in Seller Fulfillment model. This model works on the same Seller Fulfillment APIs and is integrated with Assure. | -Standard Marketplace dropship model. | MP Guardrail for Gold Status: Mp Omni Guardrial for Gold Status: https://docs.google.com/presentation/d/1IVuRiklQvkP8VC1DWlcCcV7XacKpybD0Z2XkHOE9KlM/edit?usp=sharing |
| Every 3 months | i) Seller Cancellations Rate: 0.25%. Failing to maintain the benchmark percentage will result in account suspension for a minimum period of 3 days. ii) RTD Breach Rate: 0.5%. Failing to maintain the benchmark percentage will result in account suspension for a minimum period of 1 day. iii) Reattempts Rate: 2%. Failing to maintain the benchmark percentage will result in account suspension for a minimum period of 1 day. | Yes | Yes | No | No | NO | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No | Yes ( Push based only) | Yes | Yes | No | Many |
Flipkart | B2B Dropship | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS - Order routing splitting is done by MP | 1.eway bill not supported by FK
| To be updated | Currently available benefits
Issue type | Closure TAT New benefits Myntra may introduce in next 3 months
| Every 3 months | Yes | Yes | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | No | No | No | No | Yes | No | No | Arvind ,Setu and Puma to go live on this | ||
Flipkart | Brand Advantage / Alpha Lite (Old Name) | South Asia | India | No | No | No | NA | NA | Want to use for tail selection (Tail inventory for big brands for fashion).
-Inventory ownership - Flipkart | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | ||||||
Flipkart | Flipkart Smart ( B2C) - F Assured | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Inventory Push : Inwarding has to be done on FK Smart seller panel and Assure Inventory gets F Assured status Return and Inventory: Manual | -Inventory remains in Seller's warehouse. Flipkart does not provide any support for issues witnessed by any WMS using scraping or other mechanisms to integrate with Flipkart Smart. | To be updated | Inventory gets F Assured status | Manual | Yes | No | Yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | No | Manual | Manual | NO | Yes | NO | NO | No | Mensa Levi and Dixcy ( in progress) | ||
GoFynd - B2C | B2C Dropship | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | Miniklub is to be live - March end | Std Marketplace integration model for B2C | Yes | yes | Yes | No | No | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | Yes | Yes | No | Miniklub is planned | ||||
Limeroad | B2C Dropship | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | Std B2C marketplace model | Yes | Yes | Yes | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes | No | No | No | No | No | No | No | No | ||||||
Myntra | PPMP ( Pure Play Market Place ) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | -Standard Marketplace dropship model. | Gold Rating https://myntrascmuistatic.myntassets.com/partner-assets/partners/TieringB2C.pdf | Currently available benefits
Issue type | Closure TAT New benefits Myntra may introduce in next 3 months
| Every 3 months | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | No | Yes | No | No | No | No | No | No | All | ||
Myntra | V4 | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | -Standard Marketplace dropship model. | Gold Rating https://myntrascmuistatic.myntassets.com/partner-assets/partners/TieringB2C.pdf | Currently available benefits
Issue type | Closure TAT New benefits Myntra may introduce in next 3 months
| Every 3 months | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | No | Yes | No | No | No | No | No | No | Hummel, Enamor | ||
Myntra | JIT (Just In Time) | South Asia | India | NO | Live | Scrapping | Scrapping | This model will not continue/not supported | -Myntra takes orders from end-customer | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | No client | |||||
Myntra | Vendor Flex | South Asia | India | No | NO | NA | NA | inventory is kept at Seller's Warehouse instead of Myntra's Warehouse | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | No client | ||||||
Myntra | FBM (Fulfilled By Myntra) | South Asia | India | No | NO | NA | NA | Almost similar to JIT model, only difference is that the B2C invoice will be in Seller's name and seller will have to take APOB in Myntra warehouse | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | No client | ||||||
Myntra | Myntra Direct | South Asia | India | No | NO | NA | NA | Seller will sell in the name of one of the Alpha sellers. They will use Myntra's WMS in their warehouse. B2C Invoice will be in the name of one of the Alpha sellers. This is right now in testing phase and will be extended only to brands which are part of brand accelerator. | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | NA | No | No client | ||||||
NNOW | Omuni NNOW ( Arvind Internet Ltd) NNNOW | South Asia | India | Yes | Live | API | Marketplace provided | Inhouse | B2C only Online view of Inventory across WH and stroes | -Standard Marketplace dropship model. | Yes | Yes | No | NO | NO | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | Yes | Yes | No | Arvind Migration in progress | ||||
Nykaa | Fashion ( B2C Dropship) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | Standard Marketplace dropship model. | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | No | No | No | Many | |||||
Nykaa | Man ( B2C Dropship) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | No | No | No | |||||||
Nykaa Beauty ( B2C Dropship) | South Asia | India | Yes | Live | API | Marketplace provided | Marketplace OMS | Standard Marketplace dropship model. | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | No | No | No | No | No | No | No | Many | ||||||
Olabi | Olabi B2C | South Asia | India | Yes | Live | API | Assure Magic | Omni channel?? | No | Yes | Yes | No | No | Yes | No | Yes | Yes | No | No | No | No | No | No | No | No | No | No | No | MFB, Nautica | ||||||
Olabi | Olabi B2B | South Asia | India | Yes | Live | API | Standard | Omni channel?? | No | Yes | No | No | No | No | Yes | Yes | Yes | No | No | No | No | No | No | No | No | No | No | No | |||||||
Paytm | B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Std Marketplace integration model | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No | No | No | No | No | Many | |||||
Snapdeal | B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Std Marketplace integration model | Yes | Yes | No | No | No | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No | No | Yes | Yes | No | Many | |||||
Tatacliq | Marketplace B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Std marketplace integraiton for B2C orders | Yes | Yes | Yes | No | No | Yes | No | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No | No | Yes | No | No | ||||||
Tatacliq | Luxury B2C Dropship | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Std marketplace integraiton for B2C orders | Yes | Yes | Yes | No | No | Yes | No | Yes | Yes | Yes | Yes | Yes | No | Yes | No | No | No | Yes | No | No | ||||||
Trell | B2C Dropship | South Asia | India | Yes | Live | API | Standard | Yes | Yes | No | Yes | Yes | Yes | No | Yes | Yes | Yes | No | No | Yes | Yes | Yes | No | No | No | No | No | Arvind brands | |||||||
Shopify | B2C Only | South Asia | India | Yes | Live | API | Standard | Marketplace OMS | Logistic integration outside India needs to be integrated with aggregator like Clickpostinternational/shipway | Std B2C Marketplace integration Shipment ( Invoice & shipping label- (Via clickpost or shiprocket right now) | Yes | Yes | No | No | No | Yes | Yes | Yes | Yes Via RMS | Yes - Via RMS | No | No | Yes | No | No | No | No | Yes | Yes | No | Many | ||||
Magicpin | B2C | South Asia | India | Yes | Live | API | Standard | Yes | Yes | No | No | No | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | Yes | Yes | No | Many | ||||||||||
B2C | South Asia | India | Yes | Live | API | Standard | Yes | Yes | Yes | Yes | Yes | Yes | Yes | No | No | Yes | Yes | ||||||||||||||||||
MensXP | B2C | South Asia | India | Yes | Live | API | Standard | ||||||||||||||||||||||||||||
Meesho | B2C | South Asia | India | No | Live | Scrapping | Standard | Meesho is an Indian-origin social commerce platform. It enables small businesses and individuals to start their own online shops through social websites like WhatsApp, Facebook, Instagram etc. | Meesho ships these items directly to the buyer's home, and buyers pay through debit/credit cards or Cash on Delivery. | Yes | Yes | No | No | No | Yes | No | No | Yes | Yes | No | No | No | No | No | No | No | Yes/Linewise | No | No |
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