Models Offered By Myntra
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Myntra
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Myntra M-Direct
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PPMP
Sellers owns the inventory.Inventory is exposed to the Marketplace from Seller's warehouse.
Individual B2C orders are received directly from end consumer on Marketplace.
Sellers processes the order directly from their warehouse.
B2C Invoice will be generated by Myntra in Seller's name.
Shipping label will be generated by Marketplace.
Courier partner is provided by Marketplace.
Returns come to seller warehouse.
Other Models
Myntra JIT
Myntra JIT, also referred to by sellers as the PO model, involves Myntra issuing a bulk purchase order to sellers for multiple items. For example, say 50 customers place an order for 50 items (belonging to a seller) on Myntra. Now Myntra will issue a bulk purchase order for these items to the seller. Once items have been received at the Myntra hub, they will be sorted and repacked as per the client’s address, and sent out. Myntra FBM is similar however, instead of a PO, Myntra raises a Stock Transfer Order to the seller.
The benefit of this model is that the customer/order level fulfillment is done by Myntra.
However, it is not very flexible and the seller has less control over growing his business.
POs are issued with a fixed cut-off time
It provides lesser visibility to sellers’ brands and pricing control is limited.
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Direct
M-Direct was launched to give sellers more control over their ecommerce business on Myntra. The order fulfilment is done item-wise. For example, if a customer places an order for a dress, the seller would be intimated directly via Myntra’s order management system.
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It promises better pricing control.
There are lesser gaps between payment days and quicker payment to gold-tiered customers.
The name of the seller’s brand/organization is mentioned on the listing.
What is Myntra PPMP?
Many sellers on Myntra have been migrating to Myntra PPMP since its launch. While PPMP is almost similar to M-Direct; there are differences. Sellers have experienced better benefits from PPMP.
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