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Single pharma store makes 40 lakh to 1 cr/year.
Challenges for a retail drug store,
Right starting stock to keep.
Medicines are generally divided into two categories
Prescription - no visibility of demand
OTC - demand patterns are clear
Fill rate of inventory - if the medicines are not available, buyer will look for it elsewhere. A typical neighborhood store keeps around 30K SKUs.
Price sensitive customer - discount market. Customers are now looking for discounts.
Seasonality based fill-rates eg, higher demand for certain medicines during flu season.
26% margin for a pharma company, RX plus OTC combined.