Overview
Fashion as a business is complex owing to the constantly changing design trends, low depth of buying, diverse sizes, and very long lead time from design to customer. These complexities make it difficult for the brands especially the buying, planning and merchandising functions to predict the demand accurately in a timely fashion and at an optimum level (for ex., how will checkered shirts in the price range of USD 150 – 200 perform at a store in Madison Avenue in NYC).
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