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A: If we remove the sales which will eventually be returned, we are removing that demand which was initially created at the juncture when the customer made the decision of purchase. According to MS Pro it is not the right way of looking at things Returns can happen because of multiple reasons and this this should be analyzed separately against separate KPIs like size, fit, color, etc.
Q: Are PPV/Conversion Rate considered in planning while planning the buys ?
A: Currently not done
Distribution
Q: Tool is quite relevant for brands that have their own EBOs as they can use it for distribution, as they will have complete control on what stocks to send to stores, and if they are doing it manually.
A: Yes, for one’s own store control on execution is 100% but even for external partners, IRIS is useful to keep a check and validate the allocations and replenishment. It has been helpful in the past to highlight gaps and course correct the stock situation even at partner stores of brands on IRIS.
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